Roger Martin:

Use every opportunity to talk to customers — both end-customers and channel (if your business sells through a channel). You don’t have to be at all formal or scientific about it. Make it easy to get started by doing it in a comfortable situation. If you have stores, wander a few of them talking to customers. If you are B2B, tag along with salespeople. Don’t have an agenda. Just soak in the customer thoughts, reactions, and behaviors.

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Strategy is a team sport in which better strategic decisions arrive out of productive interpretations of diverse data and insights. Force yourself to learn how to integrate multiple views into your strategy-making by never engaging in strategy work alone. And I mean: never. That is what will get you the dialogue practice you need.