You need to take a step back and view data on a macro level, not micro. As the founder, you should care more about the trends not the constant, inexplainable anomalies.
One of the really frustrating parts of running a business is that many times we just don’t know the answer to “why?”.
Why did churn go up 10%? Why are trial conversions decreasing? Where did all these new users come from? Why is our growth half of what it was last month?
Many of those questions have no answer and trying to find an answer will cause you to rip your hair out.